ORGANYC
Branding & Packaging & Retail & UI/UX
2019
Special Thanks
Gerardo Herrera
The Challenge
Menstruation is a natural body phenomenon that symbolize the real beginning of a woman. Women go through this natural physical phenomenon for an average of 40 years. In order to enhance the experience, I have expanded the branding of Organyc and its product range to provide innovative, customized and confident feminine care products that help women have smarter choices for their health and body.
Menstruation is a natural body phenomenon that symbolize the real beginning of a woman. Women go through this natural physical phenomenon for an average of 40 years. In order to enhance the experience, I have expanded the branding of Organyc and its product range to provide innovative, customized and confident feminine care products that help women have smarter choices for their health and body.
The Solution
Through a thorough research on current women's product lines, many feminine products in the retail market are not clearly categorized within each brand, and their packaging colors are limited to pastels. The interview also reveals, despite the fact that 90 percent of women use more than two different sizes per day, the packaging is limited to one size. These problems cause confusion and excessive consumption between the brand's products.
As a rebranding, the new Organyc products are designed as a customizing period box so that it is easy for customers to distinguish different colors among products and to select different sizes. Also, the Organyc app with subscription allows women to use their purchase history and menstrual calendar to track their menstrual periods in a convenient way.
OLD LOGO
OLD LOGO
NEW LOGO
NEW LOGO
Interface
When users make a profile on the application of Organyc, there is an option where they need to put inputs regarding their last menstrual cycle. The algorithms get to know the user’s period cycles over time, which makes it possible to predict even irregular periods. Based on the tracker, the Organyc is able to sync the delivery of the products a few days before the period starts. Organyc uses monthly subscription boxes to deliver essential essential items, such as tampons and other merchandise, directly to the door each month. Each month your product is delivered in a box and delivered to your door.
Retail Experience
Countertop
Top Shelf
Endcap
