NKD SKN
Branding & Packaging
2019
Special Thanks
Ania Borysiewicz
The Challenge
Research on the cosmetics industry proved that there was a viable initiative for a self tan brand to take for the goal of establishing dominance in the woman skincare market.The project sought to solve the problem of lack of branding and generic packaging by providing a unique and convenient compact for contemporary audience to consume.
The Solution
The Solution
Through my research, I found that there is a lack of diversity and information about self-tanning products that are being touted in the cosmetics market. Also, self-tanning was perceived to be harmful and limited in places according to generous numbers of consumers.
The objective for me was to create the brand identify, form, refinement, and additional technological features which would be welcomed. The new brand identity celebrates the consumers of tanning products who aren't afraid of using them anywhere, anytime and the ones who use self-tanning as a way to express oneself. The puff and pumping bottle compact accompanied with simple graphic application is used to give the users elevated experience.
OLD LOGO
NEW LOGO
